This outdoor cooking shelter was built by Urmas Muru and Peeter Pere.
Located in Estonia at the Korvamäe farm, this cooking shelter has a timber frame, is covered in sheet material and is punctured by circular holes in both facades.
Apparently, this type of dwelling is popular to throw parties in since Estonia is not known for being especially warm.
Implications - Today's social consumer is open to the possibility of making big purchases simply for the sake of creating a party-friendly ambiance. Thus, things like patio furniture, home entertainment systems and stereos are taken a step further with outdoor cooking shelters, home theaters and in-home dance floors. Ultimately, today's stressed-out consumer just wants to have a good time.
Key Themes Behind This Trend
- Outdoor Cooking Shelters
- Opportunity to innovate and create more functional and stylish outdoor cooking shelters for party-friendly ambiances.
- Home Entertainment Systems
- Opportunity to develop advanced and durable home entertainment systems designed for outdoor environments.
- Patio Furniture
- Opportunity to design versatile and weather-resistant patio furniture that complements outdoor party spaces.
Where This Applies
- Outdoor Furniture
- Opportunity for the outdoor furniture industry to cater to the growing demand for stylish and durable patio furniture.
- Home Theater
- Opportunity for the home theater industry to expand its offerings to include weatherproof and outdoor-friendly equipment.
- Event Planning
- Opportunity for the event planning industry to specialize in creating unique and immersive outdoor party experiences.
