Winnie the Pooh has gone mobile with these cute, bear-shaped phones.
The Winnie the Pooh mobile has a 2-inch display, is dual SIM card capable and has a 1.3 megapixel camera. It also comes fully equipped with an MP3/MP4 player, FM radio, little speakers, GPRS, and Bluetooth.
Now you'll always be able to find Christopher Robin through this adorably cute mobile.
Implications - Iconic characters are able to be marketed across many categories of products. In this case, Winnie the Pooh has come in the form of a cellphone. These iconic characters can be sold in these categories because they carry a large brand following. Target demographics are more likely to venture into purchasing the product regardless of need because of their admiration for the icon.
Why This Trend Is Growing
- Iconic Character Products
- Creating products featuring iconic characters across various categories allows for a large brand following and increased sales potential.
- Mobile Phone Merchandising
- Bringing iconic characters to the mobile phone market creates a unique selling proposition and targets fans of the character.
- Admiration-driven Purchases
- Leveraging admiration for iconic characters encourages target demographics to make impulse purchases based on emotional connection.
Industries Being Reshaped
- Consumer Electronics
- Disruptive innovation in consumer electronics can include creating character-themed mobile phones to tap into fan following and drive sales.
- Entertainment Merchandising
- The entertainment merchandising industry can explore the potential of iconic character mobile phones as new revenue streams and promotional tools.
- Toys and Games
- Expanding the toy and games industry to include character-themed mobile phones provides children with interactive products and extends brand reach.
