'WOW starts now' is the introductory tagline presented by Microsoft for their new Windows Vista's multi-sensory brand experience at the American Airlines terminal JFK. The Vista experience created by the design team at Tronic looks to be inspired by the Mac experience.
Implications - Vivian Rosenthal, the co-founder of the design team Tronic, states that the group wanted to "create an elegant panorama of the user experience showing a glimpse of everything available through your computer with Vista." A busy airport is a great place for featuring new products on large screens because so many people are passing though constantly. Rosenthal also explains that using 3D animations is what makes this advertisement so spectacular.
Key Themes Behind This Trend
- Multi-sensory Brand Experience
- Creating immersive brand experiences that engage multiple senses to connect with consumers and leave a lasting impression.
- Airport Advertising
- Utilizing busy airports as prime locations to showcase new products and capture the attention of a large, diverse audience.
- 3D Animation in Advertising
- Leveraging cutting-edge 3D animation techniques to create visually stunning advertisements that captivate and engage viewers.
Where This Applies
- Technology
- Incorporating multi-sensory experiences and 3D animations to enhance user interaction and elevate brand messaging in the technology industry.
- Advertising
- Exploring innovative ways to utilize airport advertising spaces to reach a wide range of consumers and create memorable brand experiences.
- Design
- Utilizing 3D animation and immersive experiences to push the boundaries of visual design and captivate audiences in the design industry.
