Virals and nudity often go hand in hand and some might say they can even be good for business. Add to these a hoax and you could be heading for a trifecta. This seems to be the idea behind LoveStory07.com - an Australian clothes company - Rare Wear - that has developed an elaborate hoax based on the love story of two streakers and their shameless public nudity.
Implications - Nudity continues to be at the forefront of many political discussions and media tabloids. The growing acceptance of outlandish sexuality and public displays of nudity demonstrates the surge of societal acceptance towards bare-all self-expression.
Key Themes Behind This Trend
- Viral Nudity
- Disruptive innovation opportunity: Create a clothing brand that embraces and incorporates viral nudity as a marketing strategy.
- Hoax Advertising
- Disruptive innovation opportunity: Develop elaborate hoaxes as a way to capture attention and generate buzz for brands.
- Acceptance of Outlandish Sexuality
- Disruptive innovation opportunity: Create products or services that cater to the growing acceptance of public displays of sexuality.
Where This Applies
- Clothing
- Disruptive innovation opportunity: Design and sell clothing specifically targeting those who embrace public displays of nudity.
- Marketing
- Disruptive innovation opportunity: Offer innovative marketing strategies that leverage controversial and viral topics, such as nudity and hoaxes.
- Entertainment
- Disruptive innovation opportunity: Create new forms of entertainment that push the boundaries of societal acceptance, including outlandish sexuality and nudity.
