Razor Blade Pendant by Arash and Kelly

As you may know, I'm a huge fan of NIKE shoes. So, when I saw this pendant available at the Arash and Kelly design store, I just had to have it. It's a pendant using the (most likely) trademarked NIKE phrase, “Just Do It”. A Phrase NIKE has used for years as a call to arms for all wanna-be athletes to get out there, buy a pair of NIKEs, and just do your sport. But rarely, do products ever sympathize with the suicidally depressed individuals in the world. Why can't they have a series of products based around their needs and desires? Why does everyone has to be so damn cheerful? Now, of course, we have the razor blade pendant, a punk rock tome in steel. I'm terminally happy, but I bet I could sell a bus load of these pendants if I set up in front of a Bauhaus concert.

Athletic-inspired Fashion Accessories
Creating fashion accessories inspired by athletic brands or slogans to capture a broader audience.
Gothic/punk Fashion Accessories
Designing darker, edgier fashion accessories for those looking to add some unique flair to their wardrobe.
Mental Health-inspired Accessories
Designing fashion accessories or merchandise with mental health awareness messages to create a more inclusive culture.

Industries Being Reshaped

Apparel and Accessories
Creating unique fashion statement pieces that merge different styles or themes.
Mental Health Awareness
Incorporating mental health messaging into fashion accessories can help break down societal stigmas and reduce discrimination.
Niche Music Events and Festivals
Selling gothic and punk-inspired accessories and fashion at music festivals to cater to a unique and growing fanbase.
SCORE
3.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 51%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X