The Mitsukoshi Departmental Store in Ginza and Fujitsu has teamed up to create a system called “Virtual Realtime Makeup System.†It takes an image of your face and as you pick up your favorite cosmetics you will immediately see the results on your face on the LCD screen. It is still on an experimental period through February 12.
Implications - Shopping at cosmetics counters department stores has always had an unavoidable degree of uncertainty due to the consumer's inability to open products and try them out before purchasing. Technology companies are addressing this need with virtual makeover stations that apply virtual samples to customers' faces, a process that cuts down on product waste.
What's Driving This Trend
- Virtual Makeover Stations
- Virtual makeover stations apply virtual samples to customers' faces, reducing product waste.
- Realtime Makeup Simulation
- Realtime makeup simulation allows customers to see immediate results on their face using an LCD screen.
- Enhanced Cosmetics Shopping Experience
- Technology is improving the cosmetics shopping experience by providing virtual try-on options.
Who This Affects Most
- Cosmetics
- Cosmetics industry can benefit from incorporating virtual makeover stations to enhance customer experience.
- Retail
- Retail industry can integrate realtime makeup simulation systems to attract and engage customers.
- Technology
- Technology companies can develop and offer virtual makeup systems to improve the shopping experience.
