Re Midi by Diana Irani is a label that tries to make you look good on the outside and feel great on the inside. Re Midi clothes will be made from specially developed fabrics that release a controlled dose of a complementary or homeopathic medicine into your bloodstream through your skin while you wear it.
Most designers would be happy with one successful clothes line, but Diana Irani's ideas differ from the typical trend-driven concepts of fashion. Blank, the womenswear and accessories label she launched in 1999 while studying for an M Phil degree at London's Royal College of Art, sells well in America, Japan and Europe. But now she's busy working on an unusual diffusion line, funded by NESTA's Creative Pioneer Programme.
Why This Trend Is Growing
- Homeopathic Clothing
- Re Midi by Diana Irani uses specially developed fabrics to release a controlled dose of homeopathic medicine into the skin through clothes.
- Functional Fashion
- Designers could incorporate health benefits into everyday clothing, creating garments that not only look good but also benefit the wearer.
- Wearable Technology
- Clothing could become an innovative platform for delivering medication or other health-related interventions, bridging the gap between fashion and technology.
Industries Being Reshaped
- Fashion
- Clothing companies could collaborate with healthcare professionals to create functional clothing with added health benefits.
- Healthcare
- The development of homeopathic clothing could open up opportunities for new forms of medical treatment and delivery systems.
- Technology
- Wearable technology companies could explore the potential of integrating medication delivery systems into clothing, creating a new avenue for innovation.
