Father-and-son hairstylists Daniel and Luke Hersheson have opened a new blowdry bar at Topshop's London flagship store, the first of its kind in the UK market - a similar concept is now being planned for New York.
Housed within a purpose-built, bubblegum pink pod on the lower ground floor, the lozenge-shaped mini-salon accommodates a hairwashing area, and space for three styling positions in front of a mirrored wall.
No appointment is necessary and customers are invited to choose from a menu of seven core hairstyles. The choices represent hairstyles from key fashion eras, including the 1940s, Rita Hayworth-inspired Expensive Hair; 1960s, Biba-influenced Super-straight; the 1980s, Cindy Crawford-esque Big and Bouncy, and the ultra-modern Wavy Gravy, as seen on Kate Moss.
Key Themes Behind This Trend
- Blowdry Bars
- Creating convenient and affordable hair styling options for customers without the need for appointments.
- In-store Salons
- Integrating hair salons within retail spaces to offer a unique shopping experience and cater to customers' beauty needs.
- Retro-inspired Hairstyles
- Bringing back classic hairstyles from different fashion eras to provide customers with a nostalgic and trendy hair styling experience.
Where This Applies
- Retail
- Retailers can explore the integration of in-store blowdry bars to attract more customers and increase foot traffic in their stores.
- Beauty
- The beauty industry can capitalize on the growing demand for convenient hair styling options by expanding their salon services to include blowdry bars.
- Fashion
- Fashion brands can partner with blowdry bars to offer customers complete fashion and beauty experiences, enhancing brand loyalty and customer engagement.
