Federal Help Sites for Homeowners

MakingHomeAffordable.gov Aids Fannie Mae & Freddie Mac Mortgages

The financial crisis has affected many U.S. homeowners, and a new federal website at MakingHomeAffordable.gov is here to help. It gives information on how to refinance or modify existing mortgages, and specifically those held by Fannie Mae or Freddie Mac. It’s estimated that over 9 million people hold mortgages with these two firms.

MakingHomeAffordable.gov has a frequently asked questions section, a form to contact a loan counselor, a guide to understanding your mortgage statement, and a link to homeowner events in your community.

Mortgage Refinancing
The trend of using federal assistance websites like MakingHomeAffordable.gov for mortgage refinancing offers disruptive innovation opportunities in the financial services industry.
Loan Counseling
The trend of offering loan counseling services through federal websites offers disruptive innovation opportunities in the financial services industry.
Community Homeowner Events
The trend of promoting community homeowner events through federal websites offers disruptive innovation opportunities in the event planning industry.

Who This Affects Most

Financial Services
The financial services industry can benefit from utilizing federal assistance websites like MakingHomeAffordable.gov to offer innovative solutions for mortgage refinancing and loan counseling.
Event Planning
The event planning industry can take advantage of promoting community homeowner events through federal websites to reach out and collaborate with their local community.
Government
The government sector can continue to improve on federal assistance websites like MakingHomeAffordable.gov to offer effective and accessible resources for homeowners during crises and unforeseen circumstances.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 52%
Freshness 8%

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