If you’re a credit-crunched marketer and don’t have a big budget to support an advertising campaign, yet still want to appeal to a large market, then guerrilla marketing may be the best strategy. Guerrilla marketers use the unexpected and unconventional to promote a product or cause. They’re often clever, in your face, and memorable.
For example, an anti-smoking campaign put pictures of faces on the backs of tail pipes to show how disgusting smoking can make people look. Even more clever, a gym advertises itself by putting pictures of fat, droopy butts on the backs of chairs at restaurants and cafes and combines it with the catch phrase “Get up and run.”
What's Driving This Trend
- Guerrilla Marketing
- Disruptive innovation opportunity: Explore unconventional and unexpected ways to promote products or causes.
- Low Budget Advertising
- Disruptive innovation opportunity: Find creative ways to reach a large market without the need for a big advertising budget.
- Memorable Campaigns
- Disruptive innovation opportunity: Develop memorable marketing campaigns that leave a lasting impression on consumers.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity: Find innovative solutions to market products and services in a cost-effective manner.
- Health and Wellness
- Disruptive innovation opportunity: Create unconventional campaigns to promote healthy lifestyles and discourage negative habits.
- Hospitality and Restaurant
- Disruptive innovation opportunity: Incorporate creative advertising strategies in the hospitality industry to attract more customers.
