Monster Mummies

Japan's Mythical Preserved Remains Found in Buddhist Temples

These fairly freaky historical remains can be found lurking in dark corners of Buddhist temples and museums across Japan. Known as monster mummies, they are, in fact, the preserved remains of demons, mermaids, kappa, tengu and raijū. Or should I say things that people thought were demons, mermaids, kappa, tengu and raijū.

They are not pretty, but they are really fascinating.

Implications - The fascination with the supernatural has gained speed in the entertainment industry. The release of Twilight, True Blood and slasher flicks has given new life to horror with modern interpretations. Whether these are produced to shock or to show a more peaceful side of the supernatural, producers and directors have effectively catered to varying age demographics who can enjoy horror for what it is.

Supernatural Tourism
With the growing fascination with the supernatural, tourism industries can capitalize on the concept of 'monster mummies' as a unique and intriguing attraction for tourists seeking the eerie and mysterious.
Mythical-themed Merchandise
The trend of interest in 'monster mummies' can translate into increased demand for products and merchandise related to Japanese mythical creatures, such as kappa, tengu and raijū.
Curation of Unique Exhibits
Museums can leverage their collection of 'monster mummies' to create unique and educational exhibits centered around Japanese mythology and folklore to attract visitors.

Industries Being Reshaped

Tourism
The tourism industry can benefit from the popularity of the 'monster mummies' trend by creating themed tours or experiences around Japanese mythology and folklore.
Entertainment
The entertainment industry can incorporate Japanese mythical creatures into their content to appeal to audiences who enjoy supernatural themes, such as anime and horror films.
Museum
Museums holding 'monster mummies' can leverage them to create educational exhibits and increase visitors' interest in Japanese folklore and mythology.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 45%
Freshness 8%

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