Some of "Minority Report" futuristic scenes may come true (for good or bad) thanks to Microsoft.
Imagine yourself walking in a mall, crossing by a billboard as it identifies you, calls you by your name and displays a short clip of the Bahamas, your dream vacation. It seems that Microsoft is working hard to achieve it.
"Engineers at Microsoft Corp. have developed a prototype advertising system that uses a small video camera and facial-recognition software to try to determine a viewer's gender and select an appropriate ad to display.
The system is intended for use with large video screens in public places, such as shopping malls. It's one of the projects being pursued inside Microsoft's adCenter Labs -- part of the company's effort to come from behind in online ads and other forms of digital marketing."
photo: MICROSOFT
What's Driving This Trend
- Personalized Digital Advertising
- Disruptive innovation opportunity to create advertising systems that use facial recognition technology to personalize ads based on viewer demographics.
- Facial Recognition Technology
- Disruptive innovation opportunity to develop facial recognition software that accurately identifies gender for targeted advertising purposes.
- Interactive Outdoor Advertising
- Disruptive innovation opportunity to create interactive billboards that engage with viewers based on their demographic information.
Who This Affects Most
- Digital Advertising
- Disruptive innovation opportunity to revolutionize digital advertising by incorporating facial recognition technology to deliver personalized content.
- Retail
- Disruptive innovation opportunity to enhance the shopping experience by implementing personalized, interactive advertising billboards in malls and other public places.
- Technology
- Disruptive innovation opportunity to advance facial recognition technology and create new applications for targeted advertising in various industries.
