Now here's a way to make the most of bad weather: snow graffiti! After London was hit by the worst snow storm in 20 years, a creative media solutions agency was quick to take advantage of the freshly lain canvas.
While Trend Hunter has featured all sorts of graffiti for marketing, snow tagging is new to us. Curb came up with this environmentally harmless idea to promote TV channel, Extreme.
Just yesterday, they created over 2,000 snow tags, or 'stamps,' in 350 different locations around central London using laser-cut stencils. The snow graffiti was found in parking lots, mail boxes and on walls. Even Oxford Street was emblazoned with a huge, perfectly shaped Extreme logo in the snow.
"We were thrilled for Extreme to give us the go-ahead so quickly as it meant that we had the chance to get out there almost immediately. This has NEVER been done in London before - mainly because it rarely snows - and we wanted to be the first to do it," Anthony Ganjou of Curb said. "So our team quickly hit the streets. By midday we had covered central London with the Extreme brand and had also turned a lot of heads. The feedback from people we saw in the streets was really positive."
Curb is known for their eco-friendly brand awareness campaigns; they pride themselves on only using natural materials. Check out 'cleanvertising,' another natural graffiti technique below.
Key Themes Behind This Trend
- Snow Graffiti Marketing
- The rise of snow graffiti as a unique and disruptive marketing tool to raise brand profiles, especially during winter months.
- Eco-friendly Advertising
- Embracing natural, environmentally-responsible advertising strategies as part of a larger push for corporate responsibility.
- Location-based Marketing
- Creating targeted brand messaging with location-based marketing strategies like the use of snow graffiti in specific locations for increased visibility.
Where This Applies
- Advertising & Marketing
- The advertising and marketing industry presents opportunities for innovative techniques like snow graffiti and eco-friendly campaigns to create unique brand messaging.
- Media & Entertainment
- The media and entertainment industry can leverage disruptive advertising to promote new content or improve brand recognition.
- Retail & Outdoor Advertising
- The retail and outdoor advertising industries can use location-based marketing to improve targeting and engagement by taking advantage of new advertising opportunities like snow graffiti.
