Purse Light

No More Losing Things to the Great Unknown

My friend the other day bought herself a new Guess tote bag, almost big enough to fit in a small canoe. I asked her why she needed to have such a large bag, and she replied "to carry stuff" duh. But the more you carry and the bigger the bag, the more likely you are to lose things in there. Not anymore with this handy lil' purse light- sort of like a fridge door light for handbags-just attaches to the side of the bag, a quick click of the button and hey presto, illuminated bag goodness for when you're hunting down that all important..er..thing you think is important in your bag:) Comes in a variety of "female" colours, or.. modern day metrosexual ones.

Smart Accessories
Developing and integrating technology into everyday accessories like handbags and wallets to solve problems and make life easier.
Visualization Tools
Creating simple and effective tools to help people quickly locate items within their belongings.
Electronic Add-ons
Incorporating small electronic devices into traditional accessories to solve everyday problems.

Industries Being Reshaped

Fashion Accessories
Incorporating new technologies into traditional accessories opens up new opportunities for fashion and accessory companies to reach a wider audience.
Consumer Electronics
Developing and producing electronic gadgets for everyday use that solve common problems.
Smart Home
Creating smaller versions of smart home technology that can be carried around or easily attached to personal belongings.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 53%
Freshness 8%

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