Ever wondered what you might look like when you're ready to retire? Most people don't, but AMF Pension is encouraging potential customers to look ahead and face the future reality. Their new interactive ad campaign lets people send in their photos via mobile phone, and AMF sends back a digitally altered picture of them at 70 years old. The whole process takes minutes, and in all likelihood gets the message across that it's never too early to start planning for retirement.
This campaign won the Forsman & Bodenfors ad agency the Epica Award for best mobile marketing campaign.
What's Driving This Trend
- Age Simulation Marketing
- Using technology to show customers what they will look like at an older age to encourage planning for retirement and other future financial goals.
- Interactive Advertising Campaigns
- Creating engaging campaigns that encourage customer participation and generate buzz around a brand or message.
- Personalized Marketing
- Using customer data and technology to create customized marketing experiences that resonate with individuals and create a sense of connection with the brand.
Who This Affects Most
- Insurance
- Using age simulation technology in marketing campaigns to encourage retirement and long-term financial planning among customers.
- Marketing and Advertising
- Designing interactive campaigns that encourage customer participation and generate buzz around a brand or message.
- Technology
- Developing and implementing age simulation technology that can be used for various purposes, including marketing campaigns and healthcare.
