The Holden EFIJY (an effigy is a stylistic representation of someone or something famous) is a radical pillarless custom coupe boasting a supercharged six-litre V8 engine, a Chevrolet Corvette underbody and state-of-the-art automotive technology throughout. GM Holden Chairman and Managing Director, Denny Mooney said, "EFIJY is all about fun, emotion and imagination. It shows what a bunch of clever and talented design people can do when they are let loose to create something really wild," So wouldnt you want this redesigned classic beauty?
What's Driving This Trend
- Retro-modern Design
- Opportunity for companies to combine classic aesthetics with modern technology to create unique and nostalgic products.
- Customization
- Growing demand for personalized products creates an opportunity for businesses to offer customized versions of classic cars.
- Sustainable Upgrades
- Potential for eco-friendly modifications and conversions to classic cars, addressing environmental concerns and attracting a new market segment.
Who This Affects Most
- Automotive
- Innovative companies can explore opportunities to redesign classic cars with new technological features and sustainable materials.
- Luxury Goods
- High-end luxury brands can tap into the trend by creating limited-edition custom versions of classic cars for wealthy collectors.
- Automotive Aftermarket
- Businesses can cater to the growing demand for retro-modern upgrades and customization options in the classic car aftermarket.
