The latest ad for Amsterdam’s Black Tulip Gay Hotel is a bit, well, anal. On the floor map is the outline of a man bent over with a red arrow and a caption stating "You Are Here" pointed directly at the rear-end entrance.
This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency.
The hotel is "Gay owned and straight friendly." I love that one of their room categories is called “Lust” and contains a few special amenities. No wonder it’s called “Europe’s Most Exciting Gay Hotel!”
Key Themes Behind This Trend
- LGBTQ+ Advertising
- Opportunities for businesses to create inclusive and humorous advertisements that resonate with LGBTQ+ communities.
- Creative Print Ads
- Innovative ways to design print advertisements that grab attention and leave a lasting impression on viewers.
- Hospitality Marketing
- The potential for hotels and accommodations to differentiate themselves through unique and adventurous branding strategies.
Where This Applies
- Advertising
- Disruptive innovation opportunities for advertising agencies to create unconventional and attention-grabbing campaigns.
- Print Media
- The potential for print media companies to collaborate with businesses in designing creative and eye-catching advertisements.
- Hospitality
- Opportunities for hotels and accommodation providers to embrace unique branding and marketing approaches that appeal to specific target audiences.
