Location created the Hero 3 series of outdoor jackets with a killer design as well as many technical innovations. It has two sets of performance lenses, one for daytime, one for nighttime and has connections for many technical devices. The Location Hero 3 Google ICU Check Jacket even has an integrated control panel for iPods at the arms.
Anyone who has one of these very cool jackets will be ready for cold winters and you can be sure they'll be listening to their favourite songs wherever they go.
The jacket is wind and water proof, breathable with water resistant zippers and aped seams.
What's Driving This Trend
- Smart Clothing
- The integration of technology into clothing to enhance the user's experience, such as incorporating control panels for devices like iPods
- Outdoor Wear Innovations
- The addition of technical features to traditional outdoor clothing to make them more functional and adaptable for modern-day outdoor enthusiasts
- Personalized Wearables
- The creation of personalized products through the integration of technology into clothing, such as customizing the Jacket's arm panel to fit a personal media device
Who This Affects Most
- Fashion Industry
- Incorporating technology into clothing and accessories using innovative materials and producing items with a dual purpose for consumers
- Sporting Goods Industry
- Developing outdoor gear and clothing that integrates technical features, such as smart fabrics, connectivity options, to adapt to the changing requirements of outdoor enthusiast's
- Technology Industry
- Partnering with companies to create new products that merge technology with fashion and other industries to create new wearable devices and innovations
