Jennifer Hudson's cheery GAP ad got plenty of attention this season, perhaps even more so than mega million dollar celebrity ad campaigns, like P Diddy's holiday billboard in Times Square. The ad for his new Sean John men’s fragrance, I Am King, is the largest billboard ever to be displayed there.
"I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it."
It seems that although he may have spent a fortune marketing it, GAP's ad campaign featuring Jennifer Hudson still got more publicity than Sean John's holiday ad; it seems size will never be able to compare to controversial news stories.
Credits: Flickr
What's Driving This Trend
- Celebrity Ad Campaigns
- Opportunity for disruptive innovation in creating attention-grabbing advertisements featuring well-known celebrities.
- Billboard Advertising
- Potential for disruptive innovation in creating larger and more impactful billboards to attract attention and make a statement.
- Controversial Marketing
- Opportunity for disruptive innovation in using controversial news stories to generate publicity for advertising campaigns.
Who This Affects Most
- Fragrance
- Potential for disruptive innovation in the fragrance industry by leveraging celebrity endorsements and large-scale billboard advertising to create buzz and drive sales.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating bold and attention-grabbing advertisements featuring celebrities.
- Advertising
- Opportunity for disruptive innovation in the advertising industry by exploring new ways to generate buzz and attention through controversial marketing tactics.
