The December 2008/ January 2009 issue of Vogue Paris features an interesting workout-themed editorial entitled 'Cou de Force' (Neck Strength).
I say interesting because it is fascinating to see the model working out in couture leotards and sparkling necklaces that probably cost more than my house. But hey, it's French Vogue, and a neck has to be strong to handle such luxury.
The editorial was photographed by Thomas Legrange and styled by Marie Pasquier.
Implications - Businesses that devote their efforts to offer fresh and cutting-edge perspectives will benefit in many ways. A simple way to do this is by mixing characteristics from two opposite industries to create a distinctive product.
Key Themes Behind This Trend
- Workout Fashion Editorials
- Opportunity to showcase high fashion in unconventional workout settings.
- Luxury Fitness Accessories
- Demand for high-end fitness accessories as seen in the expensive necklaces featured in the editorial.
- Innovative Fitness Routines
- Opportunity to blend luxury and fitness by creating new and innovative routines.
Where This Applies
- Fashion
- The fashion industry has an opportunity to showcase high fashion in unconventional workout settings.
- Luxury Goods
- The luxury goods industry can create high-end fitness accessories.
- Fitness
- The fitness industry can innovate by blending luxury and fitness into new and unique routines.
