'Unmask the Truth' is a print campaign ad created by Lowe Adverting Agency for OKAMI which is, I guess, some sort of financial institution located in Thailand.
The strong and shocking images seem to imply that even underneath the most harmless-looking person, there is a potential thief.
The three different masks shown in the ads look like pleasant and perfectly innocent people, but underneath they reveal pretty mean and angry-looking folks wearing stereotypical black bank robber masks.
Key Themes Behind This Trend
- Paranoia Advertising
- Opportunity for disruptive innovation in creating ad campaigns that promote fear among customers
- Identity Protection
- Opportunity for disruptive innovation in creating identity theft protection services that cater to paranoid customers
- Surveillance Society
- Opportunity for disruptive innovation in creating technologies that provide surveillance and monitoring features for customers concerned about theft
Where This Applies
- Banking
- Opportunity for disruptive innovation in developing bank products that provide high-level security to paranoid customers
- Insurance
- Opportunity for disruptive innovation in creating insurance products that protect customers from identity theft and other related crimes
- Technology
- Opportunity for disruptive innovation in developing surveillance and monitoring technologies that cater to paranoid customers
