I love deconstructed technology, especially that which recreates computer programs and tools in the real world. This real-life reproduction of the Photoshop toolbox is the best example of deconstructed technology I’ve seen lately.
Ordinarily, you’ll see real-life reproductions in a much larger form, like the Tetris or Pac-Man tributes below. The Photoshop toolbox was created as a print and poster work for software-asli.com by Bates141 Jakarta. After you admire the finished product, check out the images in the gallery that reveal how this amazing print ad was created.
The creative director for the ad was Hendra Lesmono, who worked with art directors Andreas Junus and Irawandhani Kamarga, copywriter Darrick Subrata and photographer Anton Ismael.
What Makes This Trend Stand Out
- Deconstructed Technology
- Recreating computer programs and tools in the real world for visual/experiential purposes.
- Real-life Reproductions
- Creating physical versions of digital tools and products.
- Print Advertising
- Using print as a medium for creativity and innovation in ads.
Sectors Adopting This
- Graphic Design
- Exploring new ways to bring digital design and tools to life.
- Advertising
- Pushing the boundaries of print and digital advertising through innovative techniques.
- Art Direction
- Thinking outside the box in creative direction for advertising and design projects.
