This Florette salad campaign features animals with an aged appearance, designed to promote the brand's meat-free “Sealed Gourmet Salads†with the message that animals who desire to live a long life would endorse this purchase.
I hope grandpa piggy hasn't put you off your lunch!
The campaign, which was developed by Spanish advertising agency Grey, won Silver at the London International Awards 2008, and Bronze at Cannes International Advertising Festival 2008.
Implications - A simple and effective way for businesses to appeal to consumers today is by portraying themselves in genuine and endearing ways. A consumer is likely to invest his or her time and money into a product with which they feel a familiar or comfortable connection. Businesses that showcase themselves as approachable will see large returns in today's society.
Why This Trend Is Growing
- Authentic Brand Storytelling
- Opportunity for businesses to connect with consumers by showcasing genuine and endearing narratives.
- Ethical and Meat-free Advertising
- Disruptive innovation opportunity lies in promoting meat-free products while appealing to consumer values and concerns.
- Aging-inclusive Marketing
- Businesses can target the growing elderly population by incorporating aged characters and visuals.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to promote meat-free alternatives and appeal to conscious consumers.
- Advertising and Marketing
- Inclusive and authentic advertising strategies can lead to increased engagement and brand loyalty.
- Senior Care and Wellness
- Marketers can tap into the aging population market by showcasing products and services that cater to their needs.
