"I left this here for you to read" is an art project by Tim Devin. Every month, 50 copies of the magazine are printed and left in public places for people to find, such as on park benches, on buses, and at airports, in Boston, New York and L.A.
Issues of the magazine cannot be ordered. Only people who help edit, write, design, or distribute the magazine are able to receive a copy of it by mail.
This random distribution is very similar to the way PostSecret was started, with postcards placed in public spaces in an effort to encourage people to become involved.
What Makes This Trend Stand Out
- Guerrilla Content Distribution
- Opportunity for brands to use unconventional methods to distribute their content and engage with consumers on a personal level.
- Public Art as Marketing
- Brands can collaborate with artists to create art projects that serve as innovative marketing strategies and generate buzz.
- Exclusive Access Distribution Model
- Creating a sense of exclusivity by limiting access to a product or service can stimulate demand and cultivate a dedicated and engaged audience.
Sectors Adopting This
- Publishing
- Publishing houses can explore alternative distribution models to reach a wider audience and create a unique reading experience.
- Advertising and Marketing
- Agencies can leverage public art initiatives to create memorable and impactful campaigns that resonate with consumers.
- Subscription Services
- Subscription-based businesses can adopt exclusive access distribution models to enhance customer loyalty and attract new subscribers.
