The MamaShelter Hotel (cool name!) in Paris is embracing technology and building a niche along the way. Each of their 172 rooms is equipped with a 24-inch Apple iMac. There’s more though! The hotel also features what they call an iBooth that lets guests take instant pictures of themselves and distributes them in the lobby and rooms (how do they monitor random pics of… use your imagination?) On a side note, MamaShelter also has oddly placed movie-character-head nightlights that include Chewbacca and Superman.
Key Themes Behind This Trend
- Hi-tech Hotel Rooms
- The trend of integrating technology into hotel rooms, such as providing guests with Apple iMacs, offers opportunities for disruptive innovations in the hospitality industry.
- Instant Photo Sharing
- The use of iBooths and instant distribution of guest photos in hotels opens up possibilities for disruptive innovations in the photography and hospitality industries.
- Quirky Nightlights
- The trend of using unusual and movie-character-inspired nightlights in hotels presents opportunities for disruptive innovations in the home decor and hospitality sectors.
Where This Applies
- Hospitality
- The integration of technology in hotel rooms creates disruptive innovation opportunities in the hospitality industry.
- Photography
- The use of iBooths and instant photo sharing in hotels presents disruptive innovation opportunities in the photography industry.
- Home Decor
- The trend of using quirky nightlights in hotels offers disruptive innovation opportunities in the home decor industry.
