Cosmetics for a Cause

Chantecaille ‘Le Tigre' Makeup

The only thing more deeply satisfying in the cosmetic world than finding a good all-in-one face palette is finding one that supports an animal cause, like Chantecaille’s ‘Le Tigre’ collection.

This holiday line is inspired by the tiger, and a portion of the proceeds from Chantecaille’s ‘Le Tigre’ collection are donated to TRAFFIC, a wildlife organization that works to help stop the illegal trafficking of tigers. According to Luxist and Chantecaille, there are fewer than 2,500 wild tigers in existence.

The Chantecaille ‘Le Tigre’ cosmetics palette includes four eye shades, which are the smaller circles on the right, a deep peach cheek shade and a soft gold highlighter, the latter two of which are embossed with a Royal Bengal tiger.

Animal-inspired Cosmetics
There is a trend of cosmetics brands creating products inspired by animals and donating a portion of proceeds to related causes.
Charitable Beauty Products
There is a growing trend of beauty products that support wildlife conservation and animal welfare organizations through donations.
All-in-one Face Palettes
All-in-one face palettes with multiple shades and products are becoming popular among consumers looking for convenience and versatility.

Where This Applies

Cosmetics
The cosmetics industry has the opportunity to capitalize on the trend of animal-inspired products and create more partnerships with wildlife conservation organizations.
Beauty and Personal Care
The beauty and personal care industry can tap into the market of consumers who are interested in using products that support charitable causes and donate a portion of proceeds to wildlife conservation.
Gift and Holiday
The gift and holiday industry can benefit from the demand for animal-inspired cosmetics that make great gifts, especially during the holiday season.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 35%
Freshness 8%

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