Andrew Christian has been hawking his Barack Obama underwear long before the president-elect was ushered into the White House by the American people. About a month ago, Christian released the video “Obama Man Saves Sarah Palin” in a clever attempt to increase sales of his Obama boxers which feature a stylized image of Barack on the front.
“Obama Man," as you may have guessed, is a boxer brief-clad superhero who wears the American flag as his cape. The crime fighter comes to Sarah Palin’s aid when she’s being molested by a perv. But, the superhero in question here, come to think of it, is no different from other popular and iconic crime fighters such as Batman or Superman in the sense that all they wear is a cape and some (I bet) rather funky underwear.
Meanwhile, the low-cut boxer briefs which were featured in Trend Hunter a few months ago, come in different colors and are made of 100% cotton.
What Makes This Trend Stand Out
- Political Superhero Clothes
- Opportunities to create superhero-themed clothing featuring political figures, appealing to people's political beliefs.
- Video Marketing for Fashion Brands
- Opportunities for brands to create clever and humorous videos as a part of their marketing strategy.
- Cultural Mashup
- Opportunities to merge political and pop culture icons or storylines.
Sectors Adopting This
- Fashion
- Fashion industry can merge political icons and themes into clothing; Companies can create viral marketing campaigns for clothing, including videos.
- Political Campaigns
- Alternative way to build political candidates brand, specially during National Elections.
- Film and Entertainment Industry
- Opportunities to create movies or videos based on Mashup characters like political superheroes.
