Chocolate tastes great, makes us feel happy, goes over well with any child, is excellent for bribery, and can look incredibly sexy when eaten slowly. We’ve seen chocolate as presents, drinks, prizes, statues and much more, but until now, we haven’t seen chocolate clothing.
We can’t tell whether these designs were created for a great hen night, a fashion statement or an odd fetish, but this sticky alternative to St. Tropez sure sounds fun--even if it doesn’t make it to the mainstream.
Next thing you know, my mum will be making me chocolate dresses as well as cookies.
What's Driving This Trend
- Edible Fashion
- Opportunity for designers to explore new materials and create unique, edible clothing items.
- Novelty Food Products
- Market potential for innovative food companies to create edible items like clothing for special occasions and events.
- Sensory Experiences
- Opportunity to combine taste and fashion to create immersive sensory experiences for consumers.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity to introduce a new category of edible clothing within the fashion industry.
- Food and Beverage
- Opportunity for food and beverage companies to expand their product lines by offering edible fashion items for unique consumption experiences.
- Event Planning
- Innovative event planners can incorporate edible clothing as part of themed events or special occasions to offer a memorable and interactive experience for attendees.
