VW has launched its Neeza concept car with an entirely new approach to design. For starters, the Neeza does not have a seperate radio or navigation system - everything is all in one 'Magic Box' computer. Also it has a glass roof and very hip design.
"One of the first to launch an entirely new concept car is Volkswagen which has just taken the wraps off the Neeza concept, a crossover between a sports coupé and an estate with an off-road appearance. The concept intentionally has neither a radio, navigation system nor other form of infotainment equipment. Instead a 'Magic Box' serves as an interface for radio and navigation systems, mobile phone, personal organiser and other devices. And the roof is entirely glass." - GIZ Magazine
Key Themes Behind This Trend
- Integrated Infotainment
- The trend of incorporating all infotainment systems into one device, like Volkswagen's 'Magic Box', presents an opportunity for companies to create a universal device that streamlines the user experience.
- Interactive Glass Features
- Designing cars with greater use of glass and interactive glass features, like the Neeza's glass roof, presents opportunities for disruptive innovation in car design, such as incorporating augmented reality displays or implementing interactive advertising.
- Modular Automotive Design
- The Neeza's modular approach to design presents an opportunity for car manufacturers to develop more easily customizable vehicles that cater to different consumer needs, such as more storage space or upgraded tech features.
Where This Applies
- Automotive Industry
- The Neeza's modular design and integrated infotainment system presents an opportunity for automotive companies to create more customizable and user-friendly vehicles.
- Consumer Electronics Industry
- The trend of integrating infotainment systems presents an opportunity for consumer electronics companies to design universal devices that cater to the car industry's needs.
- Glass Industry
- The Neeza's glass roof presents opportunities for glass companies to develop new and innovative glass materials that can be incorporated into car design, such as interactive displays or solar panels.
