This image is too good not to pass along--Rick Rolling has spread to baked goods. This baker gets bonus points for spelling puns!
I love this cake from Instructables user Papersatan who made the Rick Roll cake for her boyfriend. At first glance, it's just a normal cake with some lovely cherries on top, but check out the pictures to take a closer look. Genius!
Implications - Consumers are eager for products which they can relate to and interact with. Products that incorporate humor or sensual elements into them allow the customer to experience the product rather than simply owning it. Companies can make their products more desirable and memorable by adding humorous qualities to them.
What's Driving This Trend
- Humor-infused Products
- Companies can infuse humor with their products, making them more relatable, interactive and memorable.
- Personalized Baked Goods
- Customers now demand personalized and unique baked goods.
- Viral Food Trends
- Creating food that picks up on internet trends will appeal to the social media demographic and encourage sharing.
Who This Affects Most
- Baking and Pastry Industry
- Baking and Pastry Industry can explore opportunities for personalized and humorous baked goods.
- Food and Beverage Industry
- The Food and Beverage Industry could leverage viral trends to appeal to the younger demographic.
- Marketing Industry
- Marketing Industry has the opportunity to explore unconventional promotional methods that incorporate humor and stay true to their brand values in order to build brand recognition and customer loyalty.
