In Las Vegas, the attitude is “Go big or go home,” and it’s one that Brand Steakhouse & Lounge has taken to heart. The Brand opened this year in the Monte Carlo, and while it can be hard for new restaurants to hang amid such superlative dining and nightlife competition, but the Brand has an unmatched trick up its sleeve.
If you have $267 burning a hole in your pocket, order the Ultimate Surf & Turf dinner. It’s meant for six guests and includes a sliced 120-ounce porterhouse steak, side dishes, and your choice of Maine lobster tail Thermidor, king crab or jumbo shrimp scampi.
The Ultimate Surf & Turf dinner is served on--what else--a lazy Susan that is oddly reminiscent of a roulette wheel. If one person can consume the meal in one sitting, it's free.
What's Driving This Trend
- Gourmet Dining Experiences
- Creating extravagant and indulgent dining experiences, such as offering massive portion sizes or unique food combinations.
- Luxury Food Presentation
- Incorporating creative and visually appealing ways to present and serve meals, like using a lazy Susan reminiscent of a roulette wheel.
- Group Dining Experiences
- Providing dining options specifically designed for groups, like the Ultimate Surf & Turf dinner meant for six guests.
Who This Affects Most
- Restaurant Industry
- Opportunity for restaurants to differentiate themselves and attract customers by offering unique dining experiences such as extravagant portion sizes or creative food presentations.
- Culinary Tourism
- Creating curated dining experiences for tourists seeking indulgent and memorable culinary experiences, like the Ultimate Surf & Turf dinner.
- Event Planning
- Catering to large groups by offering unique dining experiences, such as group meals or themed culinary events.
