In looking at these beautiful white and pink dresses, it would be difficult to tell that these creations are completely made out of toilet paper.
The White Cashmere Collection: A Touch of Pink is a fashion show put on by BT Couture and a leading Canadian bathroom tissue-making company called Cashmere. Moreover, the eight fashion designers who contributed their creations to the show are all Canadian.
This year, Cashmere decided to join the fight against breast cancer by contributing 25 cents, from every package of toilet paper sold, to the Canadian Breast Cancer Foundation.
Fashion with compassion indeed.
What's Driving This Trend
- Sustainable Fashion
- Toilet paper dresses show that sustainable fashion can come from unlikely sources.
- Charitable Marketing
- Making a charitable contribution for each product sold can be a successful marketing strategy.
- Unconventional Materials
- Using unconventional materials in fashion can lead to unique and eye-catching designs.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to explore more sustainable materials while promoting social causes.
- Consumer Goods
- Consumer goods companies can take on a more active role in supporting charitable causes through product sales.
- Creative Design
- The use of unconventional materials in fashion can inspire creative design across various industries and products.
