Stylishly Sustainable Recycling Bins

The Ovetto

The Ovetto Recycling Bin, designed by Italian architect and designer Gianluca Soldi, is a great piece to help us recycle more efficiently. It was shown at the 'All Things Design' portion of the London Design festival, which ran from September 13-23.

Ovetto is the Italian name for an egg. Since it was meant for recycling, the materials used for the Ovetto are recycled as well--recycled polypropylene, a material in carpeting and ropes. The bin is built with three compartments for organization. To easily identify the materials contained in each receptacle, appliqué stickers are included.

Sustainable Design
Designing products with recycled materials to create stylish yet eco-friendly products, such as the Ovetto Recycling Bin.
Efficient Recycling
Creating products that make recycling easier and more efficient, such as the Ovetto Recycling Bin.
Organized Waste Management
Developing innovative waste management systems with compartmentalized bins for more organized waste management, like the Ovetto Recycling Bin.

Industries Being Reshaped

Interior Design
The use of the Ovetto Recycling Bin within interior design offers opportunities to incorporate stylish sustainability to living spaces.
Environmental Services
Environmental services can use products like the Ovetto Recycling Bin as a new tool to encourage more efficient and effective recycling and waste management within homes and offices.
Consumer Goods
Consumer goods manufacturers can use the design of the Ovetto Recycling Bin as inspiration for new product lines that appeal to environmentally conscious consumers.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 28%
Freshness 8%

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