High-profile celebrities like Kim Kardashian, Paris Hilton and Halle Berry are not afraid to pledge their allegiance to Obama; these starlets have been spotted regularly wearing Obama tee shirts.
Heidi Montag has declared that she will vote for McCain, but she does it more subtly with a gold necklace. Election-savvy fashion is popping up everywhere.
Implications - Part of the reason why Obama's campaign did so well was the fact that he and his team knew how to use social media. The famous celebrities that backed him up also helped his campaign become so successful because people look up to those celebrities and take their opinions into consideration. Businesses should see the immense opportunity that exists for those who score the perfect endorsement.
What's Driving This Trend
- Celebrity Endorsements
- The trend of high-profile celebrities endorsing politicians and their causes presents opportunities for businesses that are able to secure similar endorsements.
- Election-inspired Fashion
- The trend of political fashion choices, like wearing candidate-themed clothing and accessories, presents innovative opportunities for fashion companies to capitalize on election seasons.
- Social Media Marketing
- The trend of social media as a successful tool in political campaigns presents disruptive opportunities for businesses to leverage social media for marketing and advertising purposes.
Who This Affects Most
- Fashion
- Fashion companies that are able to create unique and stylish clothing and accessories inspired by political candidates have a disruptive opportunity to engage younger audiences and capitalize on election seasons.
- Marketing and Advertising
- With social media proving to be an effective tool in political campaigns, marketing and advertising agencies have a disruptive opportunity to revolutionize the way they approach social media strategies for their clients.
- Celebrity Endorsement Management
- The increasing trend of high-profile celebrities endorsing political candidates and causes presents opportunities for companies that specialize in managing and securing celebrity endorsements for their clients.
