An electronic website called Cosmos Austria launched a viral microsite called Hitech-Fetish which shows half-naked women and men in different situations surrounding by equipment sold by Cosmos.
The ads remind me a bit of scenes from the film The Secretary. I really like these images; they are beautifully photographed, so are not sleazy in my opinion. The ads are great in that they have something to appeal to both sexes as they portray both men and women.
What's Driving This Trend
- High-tech Fetishization
- Companies could explore new ways of incorporating technology into sexual experiences, such as the use of virtual reality or augmented reality.
- Gender-inclusive Advertising
- Businesses could focus on creating marketing campaigns that cater to all genders, instead of just one gender.
- Aesthetic Erotica
- Companies could create visual content that depicts sexuality in a tasteful and artistic way, resonating with a larger audience.
Who This Affects Most
- Adult Entertainment
- Adult entertainment companies can leverage new technologies to enhance the sexual experience of their customers.
- Fashion
- Fashion brands can create provocative, yet tasteful clothing and accessories that cater to consumers' sexual desires.
- Advertising
- Advertising agencies can develop creative campaigns that portray sexuality in a way that appeals to a broader audience.
