On Friday, tickets for Major League Baseball's National League Championship Series (NLCS) between the Chicago Cubs and the Los Angeles Dodgers went on sale. In the first hour, over 3500 ads appeared on Craigslist with game tickets for sale.
The Chicago Cubs haven't seen a championship in 100 years, so the fact that the Cubs are this close to the World Series has sent fans in a fervor. Wrigley Field, home of the Chicago Cubs, is the only ballpark where homerun balls hit into the stands by the opposing team are tossed back onto the field to show disdain for the other team.
Folk legend says a curse was placed on the Chicago Cubs--one that fans hope the Cubs can break this season.
What Makes This Trend Stand Out
- Online Ticket Resale
- The frenzy for MLB playoff tickets on Craigslist highlights the growing trend of online ticket resale platforms.
- Fan Engagement
- The fervor surrounding the Chicago Cubs' playoff run showcases the trend of increased fan engagement in professional sports.
- Superstition Marketing
- The legend of the curse on the Chicago Cubs presents an opportunity for brands to leverage superstitions and folklore in their marketing strategies.
Sectors Adopting This
- Sports Ticketing
- The high demand for MLB playoff tickets calls for innovations in the sports ticketing industry to ensure fair and secure access for fans.
- E-commerce
- The surge in online ticket resale activity highlights the need for e-commerce platforms to develop solutions that prevent ticket fraud and scalping.
- Sports Marketing
- The passionate fan base of the Chicago Cubs presents opportunities for sports marketing agencies to create engaging campaigns that tap into the team's historical significance and folklore.
