As featured on ESPN Sports in Brazil, there are some athletic champions that receive their accolades entirely outside the realm of professional sports, Olympics or prime time television.
ESPN's champions of unusual disciplines are:
Dimitri Ivanov - head weight lifting champion
Yasakatsu Yamamoto - fish slicing champion
Emy Mccalister - hanging spoon champion
They may never make it on to a Wheaties cereal box or the cover of Sports Illustrated Magazine, but their talents are amazing nonetheless.
Implications - XX.
If you do however find yourself denying just how epic these oddball olympians really are, take a look at more photos from ESPN Brazil's Unusual Athletes. While I'm impressed with myself if I take a simple trip to the gym, these athletes really do take being strong to new heights!
Key Themes Behind This Trend
- Unconventional Athletic Disciplines
- There is an opportunity for companies to create and market equipment and gear specific to these unconventional disciplines, as well as to provide training and resources to athletes in these spaces.
- Non-professional Athlete Recognition
- There is an opportunity for media companies to create content that highlights the achievements and talents of non-professional athletes in unconventional disciplines, as well as to host and sponsor events that celebrate these individuals.
- Sport as Entertainment
- There is an opportunity for companies to create unique and entertaining sports experiences that highlight niche or unconventional athletics, as well as to partner with athletes in these spaces for advertising and promotional campaigns.
Where This Applies
- Athletic Equipment and Gear
- Companies specializing in athletic equipment and gear could create products tailored to unconventional disciplines like head weight lifting, fish slicing, and spoon hanging.
- Media and Broadcasting
- Media companies could produce and distribute content that highlights non-professional athletes in unconventional disciplines, as well as to host and sponsor events that celebrate these individuals.
- Entertainment and Events
- Companies specializing in sports and entertainment could create unique experiences that highlight unconventional athletic disciplines, as well as partner with athletes in these spaces for promotional campaigns and events.
