Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline. These surreal images of a kitten croissant and a hamster muffin are not creepy breakfasts made from pets, but are instead meant to stress the company’s message of hand-washing hygiene.
It is a creative way to get attention and perhaps even encourage non-germaphobes into thoroughly washing up before they eat. Just be thankful Lifebuoy kept it to petting pets before eating and not digressing to other much more disgusting, bacteria-laden things we do daily with our hands.
Key Themes Behind This Trend
- Hygiene Messaging
- Lifebuoy's unique ad campaign uses surreal images to emphasize the importance of hand-washing hygiene.
- Attention-grabbing Ads
- Lifebuoy's use of images like a kitten croissant attracts consumers' attention to their messaging.
- Creative Advertising Approaches
- Lifebuoy's unconventional ad campaign explores new ways of communicating health and hygiene messages.
Where This Applies
- Hand Soap
- Lifebuoy's ad campaign promotes their hand soap as a way to maintain hygiene.
- Personal Care
- Lifebuoy's messaging on hygiene aligns with the personal care industry's focus on cleanliness and sanitation.
- Advertising
- Lifebuoy's creative approach to advertising offers inspiration for other companies to think outside the box in their marketing strategies.
