The Virgin group does it again with this clever animated ad starring Mel B. from the Spice girls. The ad is entertaining and does the job promoting Virgin's Movies on Demand launch. It's amusing and direct with more than a touch of Branson branding.
Mel B's character, dressed to kill in a skintight leopard outfit, consults with a German plastic surgeon for some help to get into Hollywood movies. The best bit is at the end where the doctor rips off his mask and reveals himself as Sir Richard Branson.
The commercial is the work of So! Animation US and written by Chris Hodgkiss and Pip Bishop (Rainey Kelly Campbell Roalfe/Y&R ad agency).
Why This Trend Is Growing
- Animated Ads
- Opportunity to utilize animated ads for more entertaining and effective promotions.
- Celebrity Promotions
- Opportunity to partner with celebrities in creative and memorable ad campaigns.
- Comedic Advertising
- Opportunity to incorporate humor and amusement into advertising for increased engagement and brand recognition.
Industries Being Reshaped
- Entertainment
- Opportunity to promote on-demand movie streaming services through unique and amusing advertisements.
- Advertising
- Opportunity to write and produce creative and entertaining ads that capture the attention of audiences.
- Marketing
- Opportunity to innovate and experiment with new advertising techniques that stand out and make an impact on consumers.
