First Seinfeld is yanked. Now it's come out that the new Microsoft branding commercial bragging about how "I'm a PC" was actually made on a Mac.
Adding more insult to injury, the "I'm a PC" commercial used an application from Adobe, another Microsoft competitor. "I'm a PC" has drawn a lot of speculation about whether Seinfeld was meant to have such a short run as Microsoft spokesperson, but "I'm a PC" ads being made on a Mac is not something Microsoft would want to play around with.
The ad agency responsible for the commercials--Crispin Porter + Bogusky--and Microsoft have since scrubbed clean any official versions that would tip off savvy users that Microsoft used a Mac to create "I'm a PC."
Key Themes Behind This Trend
- Mixed Branding
- Disruptive innovation opportunity: Develop a platform or tool that ensures brand consistency by preventing companies from using competitor products in their promotional materials.
- Speculation and Misdirection
- Disruptive innovation opportunity: Create a transparent and trustworthy advertising process that avoids potential controversies and maintains consumer trust.
- Competitor Surveillance
- Disruptive innovation opportunity: Build a comprehensive monitoring system that enables companies to track and analyze their competitors' advertising strategies to avoid unintentional mistakes.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Develop innovative advertising techniques or tools that offer greater control and oversight to brands, ensuring their messaging aligns with their values and intentions.
- Software Development
- Disruptive innovation opportunity: Create software applications that enhance brand management processes, enabling companies to streamline their promotional activities and avoid potential brand inconsistencies.
- Market Research
- Disruptive innovation opportunity: Build advanced market research tools and platforms that provide comprehensive insights into competitors' strategies, empowering companies to make informed advertising decisions.
