To commemorate the 60th anniversary of Lotus automobiles, the British sportscar manufacturer has released a custom diamond-set Europa to be unveiled on Sunday, September 14th in Hethel, Norfolk.
The car has been kept tightly under wraps, and it's no wonder: The Lotus Europa anniversary edition is valued at £150,000.
£111,000 of the Europa's value comes from the sparkling diamonds that adorn the car, courtesy of Winsor Bishop. The diamonds are a prominent design feature of the black matte metal gear knob, tachometer and speedometer. Hidden LED accent lighting will ensure the diamonds are noticed at every turn.
The exterior of the car features a high-gloss black base mixed with tiny glass flakes.
Key Themes Behind This Trend
- Luxury Customization
- The trend of creating custom and ultra-luxurious versions of cars to commemorate special occasions or anniversaries.
- Diamond-set Accessories
- The trend of incorporating diamonds and precious stones into car interiors to add a touch of luxury.
- Unique Anniversary Editions
- The trend of releasing unique and limited edition cars to commemorate milestones or anniversaries.
Where This Applies
- Luxury Automotive Industry
- Opportunity for luxury car manufacturers to create one-of-a-kind anniversary editions and customized vehicles with unique features such as diamond accents and bespoke designs.
- Fine Jewelry Industry
- Opportunity for high-end jewelers to expand their business by offering customized diamond and precious stone accented car accessories.
- High-end Detailing Industry
- Opportunity for custom car detailing shops to incorporate diamond-set accessories and unique design elements into their services.
