Most of us would be content to be able to stand on a surfboard for just a few seconds. But 22 year old Dulip Kokuhannadige does it upside down! He has become a tourist attraction in the seaside town of Bournemouth in Dorset.
The Sri Lankan-born builder lost everything in the 2004 Asian Tsunami. He taught youngsters to surf in the aftermath. He started to do headstands on this surf board on a whim and practised until he could stay upside for the duration of a good wave all the way to the beach.
He continued to hone his skills after he moved to Britain. He added, "When I am riding a wave my face doesn't get too wet but when it breaks, water does go up my nose."
Key Themes Behind This Trend
- Upside-down Surfing
- Disruptive innovation opportunity: Develop specialized surfboards and equipment designed for upside-down surfing.
- Tourist Attractions
- Disruptive innovation opportunity: Create unique and unconventional tourist attractions, such as upside-down surfing demonstrations.
- Recreational Water Sports
- Disruptive innovation opportunity: Offer new and exciting variations of traditional water sports, like upside-down surfing, to attract a wider audience.
Where This Applies
- Surfing Equipment Manufacturing
- Disruptive innovation opportunity: Design and produce specialized surfboards, accessories, and safety gear for upside-down surfing.
- Tourism and Hospitality
- Disruptive innovation opportunity: Develop immersive and unconventional tourist experiences, such as upside-down surfing lessons or dedicated upside-down surfing destinations.
- Entertainment and Recreation
- Disruptive innovation opportunity: Create unique water sports activities and recreational experiences, like upside-down surfing, to attract and engage adventure-seeking consumers.
