Can the LightMate body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly fashionable body braces, has also designed the LightMate, a glowing heated pillow designed for you to cuddle when you need a friend.
Lanzavecchia says "LightMates are soft anthropomorphic pillows and warming lamps. This awfully attractive creature heats, lights and provides company. Their different sizes answer to everyone’s need of heat; a mate to hug or a huge companion you can lay on."
Personally, I'm thinking that this pillow looks a little like intestines; but if cozying up to the LightMate brings you pleasure, what does it matter how it looks?
Why This Trend Is Growing
- Heated Body Pillows
- Body pillows that provide warmth and comfort through heat are becoming more popular, offering an opportunity for companies to innovate with unique designs and features.
- Anthropomorphic Pillows
- Anthropomorphic pillows that offer comfort and companionship through unique designs and warming features have potential for disruptive innovation within the home goods and novelty gift industries.
- Lamps with Warming Features
- Lamps with added warming features are a growing trend, opening up opportunities for innovation within the lighting and home goods industries.
Industries Being Reshaped
- Home Goods
- There is a growing market for heated body pillows, anthropomorphic pillows, and lamps with warming features in the home goods industry, offering opportunities for companies to create unique and innovative products.
- Novelty Gift
- Anthropomorphic heated body pillows and lamps with warming features are unique and fun gift options, creating opportunities for companies within the novelty gift industry.
- Lighting
- The incorporation of warming features into lamps is a growing trend within the lighting industry, providing an opportunity for companies to differentiate themselves and create innovative products.
