Casio is rolling out an exciting ‘make-up’ feature in its new Exilim Zoom Z300 and Z250 cameras that is bound to be a big hit with the beauty obsessed consumers. The feature offers built in automatic photoshopping “makeup function to beautifully capture people’s faces.” No need to use photoshop anymore, simply set the make-up level (from 0 to 12) and you are ready to be on the cover of a magazine.
So what can you expect from using this function? Thanks to a processor dedicated to image processing (in addition to the standard processor), you will be able to instantly make the skin tone look softer and smoother, cover wrinkles and have an assortment of photoshopic functions applied, resulting in skin that looks “clearer, younger and more natural in the pictures.”
Casio believes that this make-up function will be so popular that they added a dedicated button to the EX-Z300 to easily acess this function.
Both the Exilim Zoom EX-Z300 (10.1 Megapixels) and the EX-Z250 (9.1 Megapixels) are launching on August 29.
Key Themes Behind This Trend
- Automatic Makeup Cameras
- Beauty obsessed consumers can take advantage of built-in automated retouching features to produce magazine-quality photos without the need for expensive editing apps or software.
- Instant Image Processing
- Photo enthusiasts can experience quicker and more efficient image processing through the use of a dedicated processor for image processing and enhancement, which offers unique user experiences.
- Makeup-level Customization
- The creation of customizable makeup levels opens the door to increased experimentation, creativity, and user preference options for beauty enthusiast subcultures.
Where This Applies
- Photography
- Incorporating automated retouching features or dedicated image processors can be a game-changer for photography, which is a niche that continuously seeks to leverage technology to enhance its creative capacities.
- Beauty & Cosmetics
- By merging photography and retouching, makeup, hair stylists, and other beauty professionals can create looks that suit their customers' features and skin tones, ultimately helping to revolutionize the industry's standards and practices.
- Electronics
- Incorporating these features into devices such as smartphones or tablets could lead to new and exciting user experiences, which may help create disruptive innovative solutions that challenge existing market positions.
