We've seen this image before, when Armin Heinrich swindled a handful of rich folks into shilling out $999.99 for the non-functioning, useless I Am Rich iPhone app. The app was taken down by iTunes, but not before Heinrich made a few bucks for himself off of it.
Now the I Am Rich app has been reborn, as a framed print sold in a gallery in Hamburg, Germany. According to Valleywag, Hamburg is a port city that is home to more millionaires per capita than any other city in Germany. One of the purchasers of the original I Am Rich iPhone app lived in Hamburg. Wonder if he'll bite at this hoax too.
What Makes This Trend Stand Out
- Viral Hoaxes
- Creating viral hoaxes to generate buzz and interest among consumers.
- Art as Commentary
- Using art as a medium to comment on societal issues and provoke discussion.
- Reimaging Useless Products
- Transforming useless or obsolete products into novelty art pieces with monetary value.
Sectors Adopting This
- Art
- Art industry could look into incorporating technology and pop culture elements into their works.
- Technology
- Technology industry could explore creating more tongue-in-cheek products that generate buzz through viral hoaxes.
- Marketing
- Marketing industry could utilize viral hoaxes to create buzz and generate interest around products or companies.
