The 2008 US Ladies Open has turned into quite the “Glam Slam” event. Gracing the catwalk, err, tennis court, are tennis racket toting women dressed in an array of cocktail-like tennis attire, sporty short outfits, cute denim wear, and adorable minis. Notice I left out the “could be mistaken for Britney Spears” look-a-like, Bethanie Mattek, who is seen sporting a tawdry leopard ensemble.
Maria Sharapova dazzled spectators in her elegant, Audrey Hepburn inspired open-back cocktail tennis outfit with a shimmery neckline, and satin ribbon at the waistline that lead around to her alluring back. Also donning cocktail tennis attire was Venus Williams and her sister Serena who are known to typically “pooh-pooh” fashion on the court.
Elena Dementieva is pictured wearing a winsome denim look from top to bottom. Cute Shara Peer shows off her athletic legs in a flirty pink mini. Looking stunning in a light blue tennis dress is Nicole Vaidisova. And of course, the ever so glamorous and beautiful Ana Ivanovic captivated the audience with a sheer purple shirt and white flowing mini.
One thing is for sure, the 2008 US Open Ladies have aced it in the fashion department… except for Bethanie, in my opinion anyway.
Why This Trend Is Growing
- Fashionable Tennis Clothing
- Opportunity to create trendy and chic tennis clothing that appeals to a wider audience beyond just athletes.
- Crossover Fashion
- Opportunity to design fashion items that combine athletic wear with high-end fashion, creating a unique and functional crossover line.
- Athletic Casual Wear
- Opportunity to create fashionable athletic wear that can be worn casually, bridging the gap between gym wear and everyday clothing.
Industries Being Reshaped
- Athletic Apparel
- Athletic apparel companies can explore creating stylish and functional tennis clothing to cater to a wider market.
- Fashion
- Fashion companies can expand their offerings by creating crossover collections that combine athletic wear and high-end fashion.
- Casual Wear
- Casual wear companies can incorporate athletic elements into their clothing to appeal to customers seeking comfortable and functional clothing options.
