Coffee Calligraphy

The Writing Spoon

This spoon and fountain pen hybrid designed by Spanish artist, Julie Mariscal is a 2-in-1 product pairing that actually makes sense.

Mariscal’s Writing Spoon has an incision at its tip that turns it into a makeshift fountain pen. That means you can now easily doodle on your napkin without having to dig around in your handbag to find your fountain pen - a bonus if your date is as boring as my ex. Also I guess pulling out a fountain pen would just seem plain weird.

You can buy it online and it is quite affordable at €20.86. There is also a seriously stylish video demonstrating the pen in action.

Spoon-pen Hybrid
Creating innovative products that combine two common tools into one for added convenience and functionality.
Everyday Doodling
Meeting the demand for creative and artistic expression in everyday tasks, such as doodling on napkins.
Affordable Innovation
Offering innovative products at affordable prices, making them accessible to a wider consumer base.

Industries Being Reshaped

Office Supplies
Disrupting the traditional office supplies market by introducing inventive and multi-purpose products like the spoon-pen hybrid.
Art and Design
Providing tools and solutions for individuals in the art and design industry to enhance their creative processes and expand their artistic expressions.
E-commerce
Expanding the range of innovative and affordable products available online through e-commerce platforms.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 65%
Freshness 8%

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