Palm has released teaser images and information on the new Palm Treo Pro Smartphone.
According to Crave a few images and presentation videos were posted on the Palm Website earlier this week, then quickly removed... but not before the details were found by key blogs. The blogs have already spread the news all over the internet.
The cynical among us would say that this is no mistake, but rather a way to create a buzz about the Treo Pro before the official release.
Details of the specifications are very slim but the phone will apparently have:
- One-touch Wi-Fi button
- GPS
- Windows Mobile 6.1 OS
- High-res touchscreen
- MicroUSB connector
- 400MHz processor
These specifications have yet to be confirmed but in any case, Palm is certainly making its smart phones look a lot sleeker than before.
Die-hard Palm fans will be drooling over the latest offering - just as the "accidental" sneak preview intended.
What's Driving This Trend
- Intentional Leaks
- Companies intentionally leaking information to create hype and buzz around new product releases.
- Pre-launch Marketing
- Developing marketing campaigns that tease new products before their official release.
- Fan-driven Advertising
- Leveraging fan communities to build excitement and market new products.
Who This Affects Most
- Technology
- Opportunity for tech companies to build excitement and anticipation around new products before they launch.
- Retail
- Opportunity for retailers to create suspense and excitement around upcoming product releases.
- Entertainment
- Opportunity for entertainment companies to leverage fan engagement and build hype around upcoming releases.
