When the baby pictures of Angelina Jolie and Brad Pitt's newborn twins were revealed on August 3, many wondered about the nightgown Angelina wore in the pictures and where they could buy it.
It has been reported that it's Eileen West's “La Stella,†which can be bought through their main site, and according to Insider magazine, it can also be purchased from Bloomingdales, Lord & Taylor, Dillards, Macy West, Nordstroms, Macy Central, Macy Florida, Belk, Von Maur, and Vermont Country Store.
Eileen did not know that Angelina bought this gown until she saw the photos, and of course she was thrilled about it. The gown ranges in price depending on size, but it costs between 60 and 82 dollars.
Key Themes Behind This Trend
- Celebrity-inspired Fashion
- Opportunity for brands to capitalize on the popularity of celebrity sleepwear and create similar styles or collaborations.
- Online Shopping
- Increase in online purchases of celebrity-endorsed products, with consumers seeking to emulate their favorite stars' style.
- Influencer Marketing
- Growing demand for influencers to promote and showcase celebrity fashion choices, driving sales and brand awareness.
Where This Applies
- Fashion Retail
- Retailers and clothing brands can leverage the celebrity sleepwear trend to boost sales and brand visibility.
- E-commerce
- Online retailers have an opportunity to offer a wide range of celebrity-inspired sleepwear options to cater to consumer demand.
- Marketing and Advertising
- Marketing agencies can strategize influencer campaigns and celebrity partnerships to promote sleepwear brands and drive consumer engagement.
