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The new Wrangler Jeans ad campaign “We Are Animals†is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the 'wild,' channeling various animals.
I saw the print ads first, and I have to say I found some of them disturbing and I couldn't see the 'animal' connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like creatures of the night and I find it much less morbid.
Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Why This Trend Is Growing
- Animalistic Imagery in Advertising
- Brands can use animalistic imagery to evoke emotions and connect with consumers.
- Visual Storytelling in Print Ads
- Print ads can use still images to tell a powerful story and leave a lasting impression on consumers.
- Multimedia Advertising Campaigns
- Combining print ads and videos can enhance the impact of an advertising campaign and reach a wider audience.
Industries Being Reshaped
- Fashion and Clothing
- Fashion brands can use animalistic imagery to evoke a sense of wildness, freedom, and adventure associated with their clothing.
- Advertising and Marketing
- Advertising agencies can experiment with different media formats to create a more immersive and engaging brand experience for consumers.
- Entertainment and Media
- Media companies can use animalistic imagery to promote their content, such as movies or TV shows, and capture audience attention.
